Embedded Files
Content Marketing Manager
Content Marketing Manager
Panama Jack
Panama Jack
August 2022 - Present
August 2022 - Present
When the brand synonymous with endless summers spent on Florida beaches approached me for this position, I knew I couldn't pass it up. And, with the company's 50th anniversary in 2024, I knew I had to be part of this moment in Panama Jack's history.
I've been dubbed a "Jack of All Trades" in the high-speed environment of this iconic brand.
What I Do:
What I Do:
Social Media Marketing
Email Marketing
Graphic Design
Analytics
Blog Management
Product Photography
Photoshoot Planning & Management
Influencer Management
Project Management
Programs I Use:
Programs I Use:
Photoshop
Indesign
Klaviyo
Sprout Social
Shopify
Google Analytics
Meta Business Manager
Accomplishments:
Accomplishments:
Tripled Instagram following within first year in position.
Developed & launched the brand's 50th Anniversary campaign.
Managed operations for a multi-day and multi-product category off-site beach photoshoot.
Set up & onboarded marketing department to project management system.
Updated branding with new colors and specified font and logo usage guidelines.
Assisted in development and launch of new t-shirt line.
Social Media Freelancing
Social Media Freelancing
Animal Cancer Foundation
Animal Cancer Foundation
September 2021 - Present
September 2021 - Present
After working in the pet industry earlier in my career, a permanent space for furry friends was reserved in my heart. So, when the opportunity arose to work with this incredible non-profit, it was the perfect fit.
Services I Provide
Services I Provide
A La Carte Social Media Content
Graphic Design
Analytics
Programs I Use:
Programs I Use:
Photoshop
Indesign
Hootsuite
Digital Marketing Specialist
Digital Marketing Specialist
Gulf Coast Supply & Manufacturing
Gulf Coast Supply & Manufacturing
February 2021 - August 2022
February 2021 - August 2022
In an industry outside of my usual playing field, this position took me far out of my comfort zone. However, this is where my passion for email marketing blossomed after earning my credentials as a Salesforce Certified Pardot Specialist.
What I Did:
What I Did:
Email Marketing
Social Media Management
Digital Ad Campaign Management
Tradeshow & Event Planning
Website Management
Loyalty Program Management
Blog Writing & Management
Programs I Used:
Programs I Used:
Pardot
Photoshop
Hootsuite
Salesforce
Wordpress
Mailchimp
Notable Accomplishments:
Notable Accomplishments:
Earned a credential as a Salesforce Certified Pardot Specialist.
Built the company's first automated email marketing platform from scratch and began implementation of drip programs to engage customers at different stages of the sales funnel.
Social Media Manager
Social Media Manager
Outward Hound
Outward Hound
July 2019 - April 2020
July 2019 - April 2020
From animal photoshoots, to fostering relationships with pet influencers, to managing social media accounts for multiple brands, "Social Media Expert" is a title I worked hard to earn while in this position.
What I Did:
What I Did:
Social Media Management
Influencer Management
Charitable Partnerships
Blog Writing & Management
PR Support
Sampling Programs
SEO
Programs I Used:
Programs I Used:
Hootsuite
Wordpress
DashThis
Photoshop
Hubspot
Notable Accomplishments:
Notable Accomplishments:
Managed six separate brands across various platforms.
Grew the brand's primary Instagram account over 25% to 90k followers within 9 months.
Nurtured influencer relationships with a combined reach of over 5 million on Instagram.
Social Media Community Manager
Social Media Community Manager
PopSockets
PopSockets
October 2018 - May 2019 (Contracted)
October 2018 - May 2019 (Contracted)
Working for a global brand preparing for an IPO put my marketing and operational skills to the test - I learned a lot about thinking outside of the box with both creativity and work efficiency. When I wasn't online with our 350,000 Instagram followers you could find me helping out the other teams with licensing, retail merchandising, PR and more.
What I Did:
What I Did:
Community Management
Content Creation
Influencer Management
Data Analytics
Global Social Media Content Support
Programs I Used:
Programs I Used:
Hootsuite
Facebook Ads Manager
Brandfolder
Notable Accomplishments:
Notable Accomplishments:
Crafted a specialized social media editorial calendar from scratch that I have continued to use for multiple companies to this day.
Created a community management guide to be used across all social media platforms with pre-approved responses for all product types, customer FAQs and tone of voice.
Managed a highly successful influencer campaign for a Disney licensed product launch.
Marketing Coordinator
Marketing Coordinator
JLounge
JLounge
September 2017 - October 2018
September 2017 - October 2018
Working for a small business owned by two women taught me a lot about dedication and how empowering it is to be able to make a big impact while on a small team.
What I Did:
What I Did:
Social Media Management
Data Analytics
Strategic Partnerships
Blog Management
Photoshoot Planning & Management
Product Photography
Programs I Used:
Programs I Used:
Hootsuite
Facebook Ads Manager
Booker.com
Notable Accomplishments:
Notable Accomplishments:
Brought the company up to speed in the social media landscape. Increased online bookings with digital ad campaigns.
Launched and grew social media pages for the company's new skincare line.
Lead a branded on-location photoshoot.
Assisted in launch of new skin care line.
Social Media Liaison
Social Media Liaison
Alex & Ani
Alex & Ani
February 2016 - February 2017 (Part-Time)
February 2016 - February 2017 (Part-Time)
The home of my first social media claim to fame, this position single-handedly inspired me to pursue a career in marketing.
While managing and creating content for the Boulder Alex & Ani retail location, my content was regularly used by the corporate brand accounts.
What I Did:
What I Did:
Social Media Management
Product Photography
Copywriting
Notable Accomplishments:
Notable Accomplishments:
Received corporate shoutout for creating the company's highest performing post of all time.
University of Colorado, Boulder
University of Colorado, Boulder
Leeds School of Business
Leeds School of Business
Bachelor of Science in Business Administration, Dual Emphasis in Marketing and Operations Management
Bachelor of Science in Business Administration, Dual Emphasis in Marketing and Operations Management
Graduated May 2019
Page updated
Google Sites
Report abuse