With over 3 million followers on Instagram alone, Doug the Pug is the internet's most famous dog by far. 

After launching a product line with Doug in the Summer of 2019, we worked hard to promote the products across social media. These promotions included giveaways, ad campaigns, sweepstakes and influencer seeding with other celebrity pets. 

The success of this campaign lead to the majority of the products selling out and an influx of UGC from dedicated fans who wanted to share their love for their favorite pet influencer by spoiling their own personal pets. 

With a Disney licensed PopSockets launch quickly approaching, I knew I could gather an excited community of influencers to share the products with their followers. But with the majority of the budget going toward paid ad campaigns, there was no budget left to be delegated towards influencer seeding for this particular launch.

As many influencers were starting to rely on content creation as a source of income, I knew it would be a challenge to garner interest in this unpaid campaign. But, it was worth a shot. I reached out to about 50 popular Disney lifestyle influencers, informing them of the upcoming Disney launch. I explained that this was not a paid campaign, and that we would love to send them the products - no strings attached, no post required. Many were not interested, but about 25% gave us their shipping information after confirming they would not be required to create content.

Thanks to my interest in psychology, I knew that the social norm of reciprocity, in combination with finding a passionate community, meant that these influencers would likely still post. Every single influencer that we sent product to ended up posting about the launch, expressing excitement over the custom PR packaging experience and the new PopSockets designs.

With over 300k in combined reach among this group of content creators, online orders spiked and we received an influx of messages on social media from customers requesting a link to purchase. 

When PopSockets launched Poptivism, a product line designed to allow individuals to support their favorite charity with the purchase of a popgrip, we worked tirelessly to promote the new product line through media and celebrities.

From a feature on Good Morning America, to partnerships with Brad Paisley, Vanderpump Dogs, Becky G, LaurDIY, Betches and more, the new product line boomed. Our social media channels were also flooded with individuals excited to support their favorite charities with a functional product, and with people and organizations who wanted to get involved in the cause. 

My very first social media claim to fame, and what helped me to discover social media as a career path. Back in 2017, this post I created this post for the Boulder, CO Alex and Ani retail location. The corporate social media team loved the content and reposted it to the corporate brand account where it became the highest performing post of all time.

Although at the time the brand had over 100 stores - each with their own social media accounts - the corporate account reposted my content on a very regular basis. 

This recognition, combined with my passion to create content, propelled me into pursuing social media marketing as a career.